Streaming and live video footage from events and conferences is becoming the norm. All too frequently, this is undertaken by members of the audience as well as by the conference organisers. News and glimpses of an event can be on the worldwide Internet within minutes, even while the event is still underway.
Mobile apps such as Meerkat and Periscope alert Twitter followers immediately, thus allowing video streams to be watched in real time.
For organisers this can present a major headache as well as a major opportunity. The constant flashing of lights from mobiles, as participants take pictures can affect the lighting quality throughout the event. Poor quality footage can lead to negative publicity. It is impossible to prevent or avoid footage being shared. On the other hand, live streaming and video footage can help promote an event, encourage people to come and engage attendees. For a business event, it can open up the event to people who may not otherwise be able to come. Consequently, making sure that the footage is of the highest possible quality is essential.
Considering the potential of live steaming, and taking suitable action ahead of time can make a tremendous difference. Talk in advance to your AV provider as to how they can help provide live video footage and live streaming. Will more equipment be needed in certain areas? Will additional staff be required? How would it affect lighting and technical elements?
Additional time may be required to enable AV staff to move from one location to the other if the same equipment is being used backstage as well as front of house. They may need extra preparation time to check equipment and transmission links throughout the event. If several languages are involved, then interpreter’s booths may be required to provide simultaneous interpretation.
Extra facilities can be provided for participants such as the provision of a backstage livestream before the start of a conference presentation. This livestream could enable participants to offer questions for the speaker in advance, or provide insights as to topics that they anticipate will be included. It could also be used to provide any updated information in the event of delays, or the provision of background information. Live streaming is a fantastic way to ensure events run smoothly. It can entertain people waiting at the check in, or divert attention onto other areas of an event if a particular section is proving very busy.