CREATIVE SERVICES
Creating the
big idea
There’s events and there’s experiences. By and large we attend events but what people remember is the experience. So what’s the difference between an event and an experience, you might say? An experience has meaning and the ability to touch you and stay with you long after the event has finished.
One way to turn an event into an experience is to create a big idea that will run through every touch point for the people who show up.
It could be an illuminated ice sculpture theme, a 1920s speakeasy, or a robot driven event that showcases not just the latest technology but integrates the elements into the fabric of the event. This is what we mean by a big idea – something that lives in people’s memories not just in their social media feed.
OUR
SERVICES
Creative
strategy
Every successful event starts with a strong idea. Our creative strategy service helps shape the direction, messaging, and audience experience behind your event, ensuring every element works together to support your objectives and leave a lasting impression.
Event
identity
Build a memorable event identity that reflects your brand and connects with your audience. From logos and colour palettes to typography and visual systems, we create cohesive event branding that works across screens, print, staging, and digital platforms.
Environmental design –
2D & 3D
Transform event spaces with detailed 2D and 3D environmental design. From stage layouts and exhibition spaces to branded environments and audience flow planning, we create visuals that help bring your event experience to life before build and installation.
Artwork and
printing
From large-format graphics to detailed printed materials, we provide artwork and printing solutions that keep your event visually consistent and professionally presented. Our team creates print-ready designs for signage, stage branding, exhibition graphics, banners, and promotional materials.
Video and
animation
Bring your message to life with engaging video and animation content tailored for live events, presentations, and digital platforms. We create motion graphics, animated visuals, event videos, and branded content designed to capture attention and support your event story.
Creative
event concepts
Explore creative directions with professionally designed concepts and moodboards that help visualise your event before production begins. We combine imagery, layouts, colours, textures, and inspiration references to present a clear creative vision for your team and stakeholders.
WHY CHOOSE EMS EVENTS
FOR CREATIVE SERVICES
In-house creative &
production teams
Our designers, content creators, and production specialists operate as one integrated team, allowing ideas to move quickly from concept to execution. This internal collaboration removes communication gaps between creative development and technical delivery, resulting in faster turnaround times, fewer revisions, and a more consistent final output. Every project benefits from a unified workflow where creative intent is always aligned with real world production requirements.
Event industry
experience
With over 25 years of experience in live event production, we bring practical knowledge of what works in real environments, not just on paper. Our team understands the demands of live audiences, tight schedules, and complex technical setups. This experience allows us to design visuals and creative concepts that are both impactful and operationally reliable, ensuring smooth delivery under pressure and across diverse event formats.
Collaborative
approach
We work seamlessly with agencies, brands, venues, and corporate teams, adapting our role based on the needs of each project. Whether acting as a full production partner or supporting specific creative and technical elements, we align closely with your objectives and workflows. This collaborative approach ensures clarity, efficiency, and creative solutions that are tailored to the specific goals and constraints of each event.
LEADING THE SHOW BEHIND THE SCENES
Peter McCabe is the Head of Creative at EMS Events. His skills spans the full creative spectrum, encompassing advertising campaigns, animation, illustration, typeface design, data visualisation, photography, and website UI/UX.
Peter’s portfolio includes an impressive roster of high-profile clients and career-defining projects. He led the rebrand of the Bank of England, captained the team responsible for three FIFA World Cup emblems, and has delivered work for organisations including BAE Systems, England and Wales Cricket Board, Cambridge University Press and Jaguar Land Rover, among many others.
OUR
CLIENTS
CLIENT
FEEDBACK
About
US
CENTRAL
LONDON
LOCATION
Operating from a 18,000 square foot warehouse close to Tower Bridge, our prime Central London location can make a major difference to the success of your event.
If the unexpected happens and a new piece of equipment is urgently needed, our team can arrive on the location quickly to swap equipment and rectify any issues. Our location also means last-minute and urgent orders can be accommodated.
GET IN
TOUCH
FREQUENTLY
ASKED QUESTIONS
What are creative services for events?
Creative services include the design and development of branding, visuals, stage concepts, presentations, motion graphics, and other creative assets used throughout an event experience.
Can EMS Events create branding for my event?
Yes. We provide branded event visuals including logos, stage graphics, presentation templates, signage, printed materials, and digital assets.
Do you provide motion graphics for live events?
Yes. Our team creates animated content such as countdowns, speaker introductions, transition graphics, sponsor visuals, and LED wall content for live productions.
Can creative services be combined with AV and production support?
Absolutely. EMS Events provides creative services alongside AV hire, staging, streaming, and full event production, ensuring all elements work together seamlessly.
Do you support hybrid and virtual event content?
Yes. We create visual assets and branded content for hybrid and virtual events, including streaming graphics, presentation support, and on-screen visuals.
Can you work with existing brand guidelines?
Yes. We regularly work with existing corporate brand guidelines to ensure all event visuals remain consistent with wider marketing and brand standards.