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Linglong tire 50th anniversary global dealer conference in london
Client
Linglong Tire (Shandong Linglong Tire Co., Ltd.)
Event type
Linglong Tire 50th Anniversary Celebration, 50 Years, Always Forward
Location
London, UK
30 September, 2025
Scope
Multilingual production, Interpretation, Staging, Projection, Microphones, AV Laptops, On-site technical production.
A 50-YEAR MILESTONE BROUGHT TO A LONDON BALLROOM
Linglong Tire brought its 50-year milestone to London as the first stop of a global anniversary tour. Public coverage confirms that the London celebration was the first leg of Linglong’s 50th anniversary programme (the second stop moved to Madrid) and brought together nearly 200 distributors from Europe, North America, Southeast Asia and other regions.
The event carried a clear message: 50 years. · Always Forward and had to work as a major five-decade milestone for a global distributor audience. Every element in the room had to look premium enough for a 50-year moment while keeping the run of show tight enough for a working conference of nearly 200 international guests.
EMS Events supported the delivery with technical production services, so the event stayed clear, controlled and professional from setup to close. That covered multilingual production, interpretation support, staging, projection, microphones, AV, laptops and on-site technical coordination.
About the event
The London celebration opened Linglong’s global 50th anniversary programme. Public coverage from Linglong and international press outlets confirms the speaker line-up: Wang Feng, chairman of Linglong Tire, delivered the anniversary celebratory speech and walked distributors through the 50th Anniversary Special Report. Xu Yongchao, Vice President of Linglong Tire, presented on the company’s global layout and market performance. Andreas, Technical Director of Linglong Germany, presented on R&D and future product plans. Distributor representatives then took the stage in turn to receive awards in four categories and share their stories of growth alongside the brand.
The on-stage screens carried the 50 Years · Always Forward identity throughout. The audience of nearly 200 distributors represented much of Linglong’s global dealer network and did not necessarily share a common working language with the executive team.
The brief was to support a global anniversary celebration with a multilingual audience
Linglong needed a conference setup that could carry a major international message clearly to every guest in the room.
This was not a small presentation. It was a 50-year anniversary milestone with senior executive speeches, branded stage content, an anniversary special report, dealer recognition, awards presentations and multilingual audience needs. The production had to make the room feel polished, professional and easy to follow from every seat.
EMS Events’ role was to support the full delivery of the event through staging, projection, microphones, AV, laptops, interpretation and on-site technical control. Every element needed to work together: the speaker at the podium, the large-screen content, the audience sound, the interpretation system and the presentation laptops running the show
The challenge was keeping every message clear in every language
A multilingual conference carries more pressure than a standard presentation.
The speaker needs to be heard clearly. The interpreter needs a clean audio feed. The audience needs reliable interpretation equipment. The presentation content needs to stay in sync with the speaker. The stage needs to look sharp from every camera angle. The microphones, projector, laptops and AV desk all need to work without delay.
For Linglong, the challenge was also scale and prestige. The event brought together distributors and partners from different regions, so the production had to support a formal international audience without making the technical setup feel heavy or distracting. Every touchpoint needed to carry Linglong’s brand identity: the stage backdrop, podium, projection graphics, photo wall and networking zone. A distributor walking from the arrival area into the ballroom and then into the networking area at the end of the evening needed to feel that they had been inside a single, coherent Linglong environment the whole time.
The room had to feel premium, but the technical setup had to stay discreet. Guests should focus on the speeches, not the equipment.
EMS EVENTS DELIVERED THE MULTILINGUAL PRODUCTION SETUP
EMS Events provided the technical production layer that helped the conference run smoothly. Every element was chosen and configured with the prestige, the languages and the scale in mind.
The staging gave the event a strong focal point for speeches and presentations. The blue branded backdrop, large-screen content and front-of-room layout created a clear conference setting for a nearly-200-strong audience.
Projection and screen support carried the presentation content across the room: the 50th anniversary Special Report, speaker slides, brand visuals, timeline content and awards graphics. The screen was sized and positioned so guests at the back of the ballroom could read every line comfortably.
Microphones supported the presenters and speakers at the front of the room. Clear microphone handling was essential because the spoken content also needed to feed cleanly into the interpretation setup. A muddy source feed makes the interpreter’s job harder, and that shows up in the audience headsets.
The AV system supported the full room experience, from sound and visuals to presentation playback. Laptops were used to manage and run the content, keeping the show flow stable through executive keynotes, video sequences, awards presentations and distributor testimonials without a pause in the on-screen identity.
The interpretation setup helped the multilingual audience follow the event in real time. For an international dealer conference, this was one of the most important parts of the production. It meant speakers could deliver their message in their language while guests followed in theirs.
EVERY SERVICE IS DELIVERED ON THE DAY
- Multilingual production: Technical support for an international audience, including room delivery, speech audio and interpretation workflow.
- Interpretation support: Interpreter booths, delegate headsets and audio routing so multilingual guests could follow the conference clearly.
- Staging: A polished front-of-room setup for speeches, brand visuals and the main conference message, including the Linglong-branded podium.
- Projector and screen support: Large-format projection for the anniversary timeline, executive speaker visuals, awards graphics and anniversary messaging.
- Microphones: Wireless handhelds and podium microphones for a rolling programme of executive speakers, distributor testimonials and awards presentations.
- AV support: Sound, visuals, switching and technical coordination for the full room experience.
- Laptop support: Presentation playback, video content and event content control.
- Branded environment: Step-and-repeat photo wall for arrivals and press photography, plus networking-area branding matched to the on-stage identity.
- On-site technical production: Technical crew running audio, video, projection, interpretation and stage management from setup to close.
Client Feedback
EMS Events helped us deliver a professional and well-controlled conference experience for an international audience. The team managed the technical details calmly, from sound and staging to interpretation and presentation support. Everything felt organised on the day, which allowed our speakers, guests and production team to stay focused on the event itself. - Linglong Tire Team
HOW EVERY TECHNICAL ELEMENT SUPPORTED THE OTHERS
The strongest part of this event wasn’t any single piece of kit.
The podium microphones weren’t just for the room; they also supported the interpretation workflow. The laptops weren’t just for slides; they helped control the structure of the conference. The projector and screen weren’t just visual support; they carried the brand message, the speaker content and the 50 Years · Always Forward theme.
Interpretation is easy to think of as a service that sits alongside the AV. In practice, at an event like this, it sits inside it. The audio chain, from the microphone and mixer to the PA feed, interpretation feed and delegate receiver, forms a single engineered system, and if any link is out of spec, the interpretation output degrades in ways a Mandarin-speaking audience member will notice immediately. Getting that right is the difference between an event that happens to have interpretation available and an event that is genuinely bilingual by design.
That is where EMS Events added real value. The event needed hardware, but it also needed coordination. Sound, staging, interpretation, projection, microphones, AV and laptops all had to work as one system.
Moments From The Night
THE BRANDED ENVIRONMENT CARRIED THE MESSAGE BEYOND THE STAGE
Everything a distributor saw between arriving at the venue and leaving at the end of the evening was branded with the same identity. The step-and-repeat photo wall at arrivals. The 50 Years · Always Forward screen graphics on the stage. The Linglong-branded podium. The full-height backdrop behind the stage. The networking-area signage. The awards graphics.
For a milestone brand event, that consistency is not decoration; it’s the point. A distributor reconnecting with the brand at a 50-year moment is forming an impression of what kind of company Linglong is now, five decades in. A visibly considered, coherent environment says something about the brand that no keynote slide can say on its own.
THE OUTCOME WAS A POLISHED INTERNATIONAL ANNIVERSARY CELEBRATION
Linglong Tire’s 50th anniversary celebration in London gave guests a clear, professional and well-supported conference experience. The room looked branded and premium. The speakers had a clear stage. The presentation content was visible from every seat. Multilingual interpretation kept international guests connected to the message in real time. And the awards, testimonials and 50 Years · Always Forward content landed as intended in front of a global distributor audience.
For Linglong, the event was the opening of a wider 50th anniversary programme celebrating the company’s growth and global direction. Public coverage notes that Linglong used the London leg to reflect on five decades of growth, review its journey and discuss its global layout, market performance and future product plans, then moved the celebration on to Madrid for the second stop.
For EMS Events, the project showed how technical production supports more than screens and sound. It supports understanding, timing, confidence and the full experience in the room.
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