Use 6 Video Wall Hire Strategies Like the Pros

Renting a video wall can make any event more exciting, visually appealing, and memorable. 

Whether you are hosting a corporate event, a live concert, or a product launch, a well-organized video wall installation can enthral your audience. Also, it helps to provide an immersive experience. 

But renting a video wall is not enough. You need the right strategies to maximise its impact. 

Most event planners get it wrong by: 

• Selecting the incorrect screen size.
• Neglecting content quality. 
• Forgetting placement.

These mistakes can result in a subpar audience and lost investment. 

To make your event truly memorable, adopt these six professional video wall hire strategies, along with a bonus tip, to achieve a seamless and dynamic display. 

1. CHOOSE THE RIGHT VIDEO WALL SIZE 

A too small video wall won’t grab attention. And, a too-large one will overwhelm the room and be uncomfortable to view. 

The best practice is to take measurements of your venue prior to choosing the screen size. Think about the distance between the audience and the screen, along with the purpose of the event. 

HERE’S A QUICK CHECKLIST TO HELP YOU: 

✔ Measure venue size

✔ Estimated audience size 

✔ Consider watching distance

✔ Think about brightness and resolution 

✔ Analyse content type and display requirements

2. SELECT THE BEST SCREEN TYPE

Not all video walls are created equal. LED panels offer high brightness and are ideal for outdoor events. At the same time, LED screens work best indoors. 

HERE’S A QUICK COMPARISON TABLE: 

Keep in mind, for high-traffic areas, choose LED walls as they offer better durability and visibility even in bright conditions. 

3. CONSIDER CONTENT QUALITY AND ASPECT RATIO 

A high-quality video wall is only as good as the content displayed on it. Use professional graphics and videos with the correct aspect ratio to prevent stretched or pixelated images. 

HERE’S A QUICK CONTENT PREPARATION CHECKLIST: 

✔ Smooth transitions to avoid flickering 

✔ Videos in at least 1080p or 4k resolution

✔ High-contrast visuals for better readability 

✔ Correct aspect ratio for screen dimensions

✔ Branding elements included for consistency 

COMMON CONTENT MISTAKES TO AVOID: 

• Using low-resolution images that appear blurry on large screens. 
• Not optimising contrast and brightness, leading to poor visibility. 
• Ignoring brand consistency, causing a lack of cohesion in messaging. 

The best practice is to work with professional designers who specialise in video wall content. This helps to ensure a polished, visually engaging display. 

4. ENSURE PROPER VIDEO WALL PLACEMENT 

Placing the video wall at the right height and angle ensures maximum engagement. A poorly positioned screen can lead to glare, blocked views, or an audience struggling to see key visuals. 

PLACEMENT CONSIDERATIONS: 

• Ensure visibility from all angles. 
• Check sightlines to prevent obstructions. 
• Avoid direct light sources to prevent glare.
• Height positioning to match the audience’s eye level. 
• Test from different audience viewpoints before the event.  

PLACEMENT SCENARIOS: 

• Corporate conferences: Position the screen centrally behind the stage for a clear and professional display. 
• Exhibitions: Use multiple smaller screens placed strategically around the venue for better visibility. 
• Concerts and festivals: Opt for elevated LED video walls to ensure the crowd can see from all angles. 

5. OPTIMISE AUDIO FOR YOUR VIDEO WALL 

Great visuals require great sound. Great events falter because they neglect the importance of audio quality, which results in a disappointing experience. 

HERE’S A HANDY AUDIO IMPROVEMENT CHECKLIST: 

✔ Test for delay or echo

✔ Utilise external speakers for big spaces 

✔ Adjust sound levels according to audience size 

✔ Use wireless microphones for interactive sessions 

✔ Sync audio and video together for an integrated experience

HERE ARE SOME ADDITIONAL AUDIO TIPS: 

• Use Directional Speakers: Prevent sound from spreading where it’s not needed. 
• Incorporate Ambient Noise Control: Reduce interference from background sounds.  
• Perform Soundchecks: Do multiple audio tests before the event begins.   

Remember: Always have a backup microphone and speaker system in case of technical failures. 

6. HIRE A PROFESSIONAL TECH TEAM 

Setting up a video wall may seem straightforward, but it requires expertise to ensure smooth operation. Professional AV technicians can handle installation, troubleshooting, and live adjustments. 

HERE ARE SOME KEY BENEFITS OF PROFESSIONAL SUPPORT: 

• Ensures smooth setup and dismantling. 
• Immediate technical assistance. 
• Reduces the risk of display malfunctions. 
• Allows event organisers to focus on other tasks.
• Provides real-time content adjustments if needed.

HERE ARE SOME QUESTIONS TO ASK YOUR AV TEAM BEFORE HIRING: 

1. What experience do you have with video wall setups?
2. Do you provide backup solutions in case of technical issues?
3. Can you integrate our branding and content seamlessly? 
4. Will you conduct pre-event testing and troubleshooting? 

7. BONUS STRATEGY: INCORPORATE INTERACTIVE ELEMENTS 

Adding interactive features makes your video wall more engaging. Use touchscreens, live polls, and QR codes to create an immersive experience that keeps attendees engaged. 

HERE ARE SOME PROMISING INTERACTIVE IDEAS: 

• Live audience Q&A sessions. 
• Augmented reality (AR) integrations. 
• Gamified content like quizzes and leaderboards. 
• Real-time social media feeds displayed on-screen. 
• Interactive schedules for attendees to plan their sessions. 

READY TO ELEVATE YOUR EVENT? 

Employing these strategies guarantees your video wall rental increases audience interaction and makes a professional impression. 

No matter if you are organising a corporate event, a festival, or a prestigious conference, these professional tips make you stand out. 

Require professional help? Call EMS Events today to begin and make your vision a reality. Contact us now and make your event unforgettable.